Now you need to get started creating your web site. Do you want to design your web site yourself? Do you want someone else to design it for you? If this is all new to you, the idea of designing your own web site may seem very daunting. The truth is, it sounds much more difficult than it really is. There are many user-friendly web site building software tools available for all levels of computer literacy.

Many of our customers elect to design their web sites on their own. There are many web design software packages available to use, like Microsoft FrontPage, Macromedia DreamWeaver and Adobe GoLive, which are all both popular and user-friendly. You can build your website using virtually any program as long as you can save it as an html file.

Two general elements of a web site are content and presentation. High quality in both is essential to having a winning web site. Through a high quality presentation and content, your web site can impart the sense of reliability, trustworthiness and professionalism with your visitors. Quality content will keep people interested in your product or service, and excellent presentation of the information will assure that your prospective customers will stick around long enough to become customers.

In the same way that an author must have an outline of his book prior to actually writing it, you will need to have a good outline of your site before you or your web master builds it. Keep in mind what you appreciate about good web sites that you visit.

You know your business, and you know your customers. Through your web site, you can show them that you know what they want from your company. You can easily convert existing off line brochures into a web format. But you will also need to keep some other things in mind when you develop the content of your web site. Your business' home page must grab your audience and pull them into the rest of your site. You should present easy access through your front page to everything your web business has to offer - promotions, new product releases or news about your business. Make the front page appear clean and simple - don't clutter it with excess information - make it a portal to the rest of your site.

Products and services will end up being the meat of most business sites. This area will include all the available details about each product or service you offer. Make sure this area of the site is easy to navigate. Potential customers will be scared away if your business appears disorganized. Large media files and graphics take longer to download, so keep your site simple. Also, keep in mind that you will need to update this area frequently. If your site is selling products, make sure your customer can access ALL information about what you are selling. No one will buy an item if they have unanswered questions about it. Make sure the person who writes the text on your web site has a good command of language and will proof the site well. There is nothing that will dissuade the customers more than a poorly written site.

It's a great idea to create a 'about us' section to tell visitors everything you want them to know about your business. This should include the history of your company, your mission or goals and customer testimonials. Also, offer a way to contact someone at your company. Make sure to respond to any emails you receive - customer service is as important, if not more important for an online business.

Many companies have found that getting customers to stop by their site isn't always the hard part. Instead, the difficulty lies in having customers visit, stay and return again in the future. Web 'stickiness' defines the strategy to a web site to keep visitors on the site for longer, and also keep them coming back. In order for your web site to be successfully 'sticky,' it must be engaging to your viewers, relevant to their lives and their businesses and offer extensive information.

A web site is engaging and relevant when it presents exciting, new information. Have your site provide company or product updates, free information relevant to your business, and offer a forum where customers can 'chat' about your products. This will encourage a belief that your company is trustworthy and reliable.

Once your web site is ready to go, it's time to upload. If you have built your site using Front Page, or any other web design programs, you can use the "publish command" to upload your site. If you designed your site without one of these programs, you can use FTP (File Transfer Protocol) to upload your site.

However, if you:
1. feel the above things are difficult to understand
2. prefer to create your web site faster and easily
3. want to have a professional outlook of your web site

you may choose the professional and cutting-edge web design services provided by HostingHK. We will present your idea into reality shortly. Simply click here to contact our customer services representative.